CAIA Cosmetics
A campaign launching Soft Melt Blush Balm and Soft Melt Bronzing Balm from CAIA Cosmetics.
Insight: Both of these balm products serve different purposes. However, what they have in common, and what makes them stand out, is the same. The focus of Soft Melt is clear. It all comes down to ‘soft'.
No matter if you want to go gentle or go all in, go natural or bolder.
No matter if you want to go with flush. Or more warmth.
No matter if you want to go with a brush or go with fingertips.
No matter what.
There’s no better way than to simply,
Go Soft.
